Beautifull thingns,
well crafted.
Senior Product Designer based in Barcelona, currently working in Fintech & SaaS.
Almos eight years of experience, I turn complex problems into well crafted, measurable product outcomes by combining deep understanding, research, collaboration and contionuous fedback loops
Feature projects
Travel-tech
Growpro
Transforming a services company into a product one, building an Omnichannel User Experience, and failing in the process
Fintech SaaS
Nomo
End-to-end design of a digital bank account offered as a paid add-on to an accounting saas suscrption
Design principles
01 Design is a tool, not the outcome
Design is not the goal. It is a means to solve real problems. I use design to clarify complexity, align teams, and create solutions that balance user needs and business goals. A good outcome is not the most beautiful interface, but the one that works, scales, and creates value.
02 Create beautiful things, well crafted
Inspired by the classical Greek idea of kalokagathia: what is good should also be beautiful, and what is beautiful should be useful.A product should be aesthetically clear, ethically sound, and functionally effective.
03 You can’t design solutions for problems you don’t understand
Design without understanding is decoration.
Research, context, constraints, and human behavior are the foundation of any meaningful solution. I prioritize understanding the problem deeply before proposing answers.
04 What is not measured cannot be improved
Design decisions should be informed by data and validated through metrics. Clear feedback loops connect user satisfaction with business goals, turning intuition into learning and enabling continuous improvement.